Max Bupa inspires Jaipur to Walk for Health

·       Max Bupa Walk for Health is a first of its kind 33 day walking event in India that aims to inspire Indians across 15 cities including Mumbai, Pune, Ahmedabad, Surat, Jaipur and Delhi to walk regularly

·       After successfully completing the walk in Mumbai, Pune, Surat and Ahmedabad the Max Bupa Walk for Health initiative, led by Olympic walkers, reached the city of Jaipur on February 7^th

Jaipur, February 7, 2016: After successfully encouraging thousands of families in Mumbai, Pune, Surat and Ahmedabad, the 4th edition of Max Bupa Walk for Health led by Indian Olympic Walkers, has reached the city of Jaipur. In an attempt to encourage the entire nation to walk more and discover the multiple benefits of walking, Max Bupa is hosting a 33 day walking event across 15 cities including Mumbai, Pune, Surat, Ahmedabad,Jaipur and Delhi. The walk movement is being led by the celebrated Olympic Walkers, namely, Manish Rawat, Khushbir Kaur, Gurmeet Singh and Sandeep Kumar.The walk ambassadors covered the 1200 kilometer distance from Mumbai to Jaipur in 27 days and inspired millions of onlookers through stopovers at various city landmarks likeKherwara, Parshad, Udaipur, Chittorgarh, Ajmer, Pushkar and Sambhar.The event will culminate with a mega walk in Delhi on February 14th.

In order to inspire the people of Pink City to walk more, Max Bupa organized a 5 kilometer heritage walk with the popular walking group, Jaipur Walks, which saw attendance by people across age groups and different walks of life. The event was hosted by Anika Agarwal, Head Marketing, Max Bupa and led by celebrated Olympic walker, Manish Rawat, a Rio Olympic qualifier in both 20km and 50km walking event. The walking event attracted hundreds of people in Jaipur as the participants walked through rustic old havelis and city landmarks, including PanchBatti at MI Road, Rajasthan School of Arts, Maharaja Public library and the Choura Rasta.

Talking about the Max Bupa Walk for Health initiative touching the city of Jaipur, Anika Agarwal,Head Marketing, Max Bupa said, “Max Bupa Walk for Health Survey 2016, a study on walking behavior across cities, has revealed that 85% of the respondents in Jaipur are aware that walking helps combat various lifestyle illnesses and improves overall health. As a committed health insurer, it is our endeavor to help our customers, partners, employees and the public at large to lead healthier and more successful lives.With a strong customer base of 25, 000 customers in Jaipur, we are committed to our customers and aim to inspire millions of people in Jaipur to incorporate more walking into their daily routine. We are back with a unique 33 day format this year to inspire the entire nation to take a conscious step towards a healthier lifestyle.”

The Max Bupa Walk for Health ambassador, celebrated Olympic Walker, Manish Rawat said,“Walking has given me more than just a profession. I am from a small town in Uttarakhand, a hilly area and one has to walk regularly to commute from one place to another. This habit that I developed at a young age, became a passion and I completely fell in love with it.  I am very excited and proud to be a part of Walk for Health initiative, which is helping bring walking into the limelight and inspiring Indians of all age groups to take up walking to improve their overall health and well-being.”

The Max Bupa Walk for Health event, now in its fourth year, has engaged over 70, 000 Indians from all walks of life and age groups, to take a step towards a healthier lifestyle. This year, the event aims to motivate 30, 000 Indian families across cities, towns and villages to incorporate more walking into their daily lifestyle. The event was flagged off in Mumbai on January 10 and saw participation by 10, 000 families including the young and old. The event has garnered a lot of attention on social media where thousands of audience have been reached out to participate. The build-up on social platforms like Facebook, Twitter and Youtube engaged more than xxx people.

Max Bupa is now one of the fastest growing companies in the Health Insurance segment, with two million customers across India. Max Bupa since inception saw a strong and steady customer base in Jaipur. With over 190 network hospitals in Rajasthan and 80 alone in Jaipur, the company is witnessing strong growth in the region.

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About Max Bupa Health Insurance

Max Bupa is a joint venture between Max India Limited, a multi-business corporate with expertise in life insurance and health care and Bupa, a leading global health and care company with 65 years of healthcare knowledge. Max Bupa brings together a combination of Bupa’s health insurance and customer service expertise with Max India’s understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 1400 people and its network of 26 offices across 16 cities - Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana, Chandigarh, Jaipur, Surat, Kochi, Kolkata, Patna, Goa and Jodhpur. Max Bupa offers individual and family oriented health insurance policies for Indians across all age groups. Max Bupa has a direct working relationship with a network of over 3500 top quality hospitals and healthcare providers, with plans to extend its network of hospitals to other parts of the country. Max Bupa services customers directly without third party involvement. For more details about the company and a list of all our network hospitals please visit www.maxbupa.com.

About Max Group

Max Group is a leading Indian multi-business corporate with a commanding presence in the Life Insurance, Healthcare and Health Insurance sectors. In the financial year 2015, the Group recorded a consolidated turnover of Rs 14,877 Cr. It has a total customer base of over 7.5 million, nearly 300 offices spread across India and people strength of around 17,000 as on 31st March 2015. Max India Limited is a widely held company, listed on the BSE and the NSE. Its founder sponsor Analjit Singh holds 40.5% stake in the company. Other shareholders include some of the world’s best Institutional Investors such as Goldman Sachs, Temasek, IFC (Washington), Fidelity and New York Life.

About Bupa

Bupa’s purpose is longer, healthier, happier lives.

As a leading global health and care company, we offer health insurance, medical subscription and other health and care funding products; we run care homes, retirement and care villages, primary care, diagnostic and wellness centres, hospitals and dental clinics. We also provide workplace health services, home healthcare, health assessments and long-term condition management services.

We have 29m customers in 190 countries. With no shareholders, we reinvest our profits to provide more and better healthcare and fulfil our purpose. We employ almost 80,000 people, principally in the UK, Australia, Spain, Poland, New Zealand and Chile, as well as Saudi Arabia, Hong Kong, India, Thailand and the USA.