Managing Director & CEO
Ashish Mehrotra is the Managing Director and Chief Executive Officer (MD&CEO) of Max Bupa Health Insurance. He is responsible for fortifying its portfolio, and creating long-term value in a high potential health insurance market.
Ashish has over two decades of extensive banking experience, where his last role was of Managing Director and Head for the Retail division of Citibank in India. In his previous assignment at Citibank, Ashish played a pivotal role in enabling the bank to gain a leadership position in the wealth management business in India.
Ashish started his career with Citibank and led several key portfolios in the company including Consumer Assets Head, Business Banking Head and Head for Mortgage Business. Under his leadership, Citibank entered into several productive strategic partnerships to complete the insurance product strategy and digitization of sales processes. He also reengineered ‘Citi at Work’ and emerging affluent segment businesses to attain higher profitability and operating efficiency.
He has several accolades to his credit. Under his leadership, Citibank was awarded the Best Retail Foreign Bank by Dun & Bradstreet in 2013 and 2014. He also led the creation of a unique distribution architecture for consumer banking that was adapted by Asian and Middle East and recognized by ‘The Asian Banker’.
Ashish holds a Bachelor’s degree in Business Management and an MBA.
Chief Operating Officer
Vikas is the Chief Operating Officer at Max Bupa. He is responsible for the development and execution of Max Bupa’s operational strategy and enhancing the service delivery capability and technological automation of the organization, to accelerate business growth.
With rich experience of nearly two decades, Vikas has worked with several leading organizations like Max Life, Bharti Airtel and GE Capital in the past. In his previous assignment, he was the key member of the Senior Leadership Team at Max Life Insurance. In his 12 year stint with the organization, he served in a variety of roles contributing significantly to Max Life’s overall business objectives and success.
Vikas holds a Masters of Business in Finance from Victoria University, Melbourne, Australia. He is a Six Sigma Master Black Belt, a Malcolm Baldrige Assessor, and a COPC certified registered assessors in India.
Chief Financial Officer
As the Chief Financial Officer, Rahul is responsible for driving the overall finance function of the organization. Rahul has wide domain expertise built over 19 years mainly in corporate banking, financial services and telecom. Rahul joined Max India in March 2012 as Group Financial Controller and became its CFO in August 2014, he has made significant contributions towards building a strong controllership and finance function at Max India.. Prior to joining Max India, he spent a year in the CFO role in Tulip Telecom Limited. Rahul has had diverse experience in the financial services sector, having worked at Barclays Securities, Standard Chartered Bank, GE Capital and Scotia Bank. Rahul is a Chartered Accountant and a graduate in Commerce from Shri Ram College of Commerce, Delhi
Director & Head - Legal Compliance & Regulatory Affairs
Partha Banerjee heads the Legal & Compliance vertical at Max Bupa. He provides comprehensive support to business on legal & compliance issues. In addition, he fulfills legal & secretarial requirements for corporate governance. Partha manages relationships with JV partners, build in-house legal capability and institutionalizes “compliance” awareness and the need for its adherence. His role also spans across managing relationships with regulators & compliance function at Max Bupa within statutory and legal guidelines.
Partha brings on board 20 years of diverse experience in Corporate, Commercial (Domestics & International), Taxation, IPR, Exchange Control, M&A, (Domestic & International), Labour Laws and other substantive and procedural laws. In his previous role, Partha was working with Chhand Legal Associates as a Managing Partner providing legal advice on M&A, funding, corporate advisory and Litigation support to all the clients. Prior to that he has worked with organizations like ICICI Prudential Life Insurance, NIIT Ltd., ITC Ltd., and other law firms.
Senior Vice President & Head - Agency Channel
Anurag plays a pivotal role in shaping the growth trajectory of the company, by accelerating its distribution capabilities through a network of 14, 000 quality sales agents across the country. He brings in over 17 years of rich and extensive experience in agency sales, product development and channel management.
Anurag joins Max Bupa from Max Life, where he has held a number of senior roles, across Distribution and Product Management, for over a decade. In his most recent assignment, Anurag was the Corporate Vice President & Head - Product Management responsible for product design, performance and mix, channel management, and market intelligence. He has previously worked with The Times of India and Escotel Mobile Communications.
Anurag holds an MBA with a focus on International Marketing from Lucknow University.
SVP & Head-Marketing Digital and Direct Sales
A seasoned marketing professional with almost fifteen years of rich experience in local and global markets, Anika heads the Marketing and E-commerce verticals at Max Bupa. Currently, she is responsible for brand planning, the digital and social media platforms, communications, consumer insights, loyalty as well as direct sales and E-commerce.
Over the last four years, Anika has been instrumental in positioning Max Bupa as the most preferred family health insurer and one of the most talked about brands in the health insurance segment. She conceptualised Max Bupa Walk for Health, the brand’s flagship health initiative, which is now in its fourth year.
For her differentiated approach and distinctive vision towards marketing and brand building, Anika was recently chosen as the No. 1 Young Marketer of the Year by Pitch Magazine from the Exchange4media Group.
SVP & Head - Portfolio Management & Affinity Channels
Aseem brings in nearly two decades of extensive experience in sales and distribution and has worked across multitude of channels including Agency, Banca, Special Markets and Direct Sales.
At Max Bupa, Aseem is helping accelerate business momentum by strengthening partner relationships with leading banks and third party distributors. He is also helping develop the Rural and Social Business as well as B2B vertical of the company.
Before embarking on a 5 year entrepreneurial stint, Aseem worked in various business roles with Max Life across Agency, Direct Sales & Bancassurance. In his last role, he was the Corporate Vice President & Head – Direct Sales Team with Max Life. Since joining Max Life in 2002 as a Sales Manager - Agency, Aseem subsequently took on the role of Associate Partner in 2004. In April 2005 he took over as the Head for the YES Bank relationship, where he was responsible for initiating it from inception. He also served as Head of Special Markets primarily responsible for lead generation for Direct Sales channel.
Aseem holds a Post Graduate Diploma in Business Management from Fore School of Management, New Delhi and is a Bachelor of Engineering from Madhav Institute of Technology, Gwalior.
Senior Vice President & Head - Bancassurance and Alliances
Atul leads institutional business for Max Bupa including bancassurance partnerships, alliances as well as the rural and B2B business at Max Bupa. His primary responsibility is to build a robust and healthy business by fostering partnerships with leading banks and NBFCs including Bank of Baroda, Standard Chartered, Federal Bank, Bajaj Finance Limited, RBL Bank, Deutsche Bank amongst others.
Atul brings on board rich experience of over 15 years and has worked with leading banking institutions like Citibank and Standard Chartered Bank in the past. In his previous stint with Citibank, he was the Country Head for the Insurance - Consumer Bank business. He has a deep understanding of process management, sales and distribution as well as expertise in managing critical business transitions .
Atul holds a Masters of Business in Strategy & Finance from IIM Calcutta and Bachelors in Electronics & Electrical Communication from PEC, Chandigarh.
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