Max Bupa Power Walk Delhi Press Release

Max Bupa inspires Delhi to ‘Power Walk’ for Health and Environment

Bollywood Celebrities Contribute ‘Steps’ on Max Bupa’s first of its kind PowerWalk Machine to Pledge For a Healthier Nation

• • Akshay Kumar became first Indian to PowerWalk on Max Bupa’s first of its kind machine that converts human steps into electricity
• • Delhi’s Youth follows example, turns up in huge numbers to Donate Human Steps, to light up lives of the needy while saving natural resources
• • Bollywood celebrities Ayushmann Khurana, Malaika Arora and Dangal girl Sanya Malhotra set to PowerWalk on the machines at Major Dhyanchand Stadium for Max Bupa Walk For Health Season 6 on February 18

New Delhi, February 12, 2018: Thousands on youngsters lined up at various locations in Delhi/ NCR to pledge support towards a healthier environment and a greener Delhi. They did so by on special Max Bupa PowerWalking machines that convert Human Steps into electricity. While Delhi’s youth PowerWalked on the Max Bupa machines, the energy generated through their human steps was stored in portable batteries. Max Bupa will collect the electricity generated by thousands of Delhiites over the 3-day period and donate the electricity to the needy to light up their lives.

On February 4, 2018, Bollywood superstar Akshay Kumar turned ‘PowerWalk Man’ when he walked on the Max Bupa machine at Max Bupa Walk For Health Season 6 Mumbai edition to demonstrate his commitment towards a healthier environment. The actor stressed on the dual health benefits of such an innovative PowerWalk Machine on physical health and the city’s health (by saving natural resources consumed in generating electricity) and urged the city’s residents to take up the intense form of walking.

Bollywood celebrities Ayushmann Khurana, Malaika Arora and Sanya Malhotra are also set to PowerWalk on the machines at the Delhi leg of Max Bupa Walk For Health Season 6 on February 18, at Major Dhyanchand Stadium, motivating Delhiites to walk for their own health as well as the health of the environment.

Speaking on the participation from celebrities and the general public, Ashish Mehrotra, MD & CEO, Max Bupa, said, “Our mission is to help people lead healthier, more successful lives and we cannot lead a healthy life until our environment is also healthy. We have been advocating Walking as a healthy form of exercise for years and the benefits of Walking extend beyond personal health benefits. With the Max Bupa PowerWalk machines, our aim is sensitize the youth towards the health of the environment. The Max Bupa PowerWalk machines are simply an innovation designed to demonstrate how 2 good things can be achieved through a single effort. We are very pleased at the support received from Bollywood superstars as well as the inspired youth who have turned out in big numbers to support the cause.”

Versatile actor Ayushmann Khuranna said, “As actors, our profession demands us to be fit all the time. But even before this journey, I used to take my health very seriously. A 45-60 minute work-out has always been a part of my daily schedule for as long as I can remember. I am very happy that through Max Bupa Walk for Health, many more Indians will get educated not just about walking but also about new forms of being fitter. Hopefully, all the gym defaulters will now learn that high intensive workout that can be done easily, without investing huge monies."

Max Bupa has been at the forefront of motivating people to walk for their health for six years through its flagship Max Bupa Walk For Health initiative. The company has introduced many new forms of Walking in India, including PowerWalk – at Season 6 of its flagship event.

With the introduction of India’s first ever PowerWalk initiative, Max Bupa has taken its commitment toward health to another realm as it now aims to educate people to walk for their own as well as the health of the environment. PowerWalk is an internationally acclaimed and scientifically proven form of complete work-out that has multiple health benefits. It is an intensive and more evolved form of walking with a speed at the upper end of the natural range for the walking gait, usually between 7-9 kmph. PowerWalk requires energy expenditure over traditional walking by as much as 55 percent.

The Max Bupa PowerWalk machines have been installed at 2 prime locations in Delhi/ NCR – DLF Place, Saket and Mall of India, Noida – and are seeing enthusiastic participation from young Indians who are PowerWalking to stay fit while also contributing towards a healthier Capital. While they PowerWalk, the machine’s dashboard displays real time data w.r.t. calories burnt and amount of electricity units generated through the exercise.

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Max Bupa a 51:49 joint venture brings together a combination of Bupa’s health insurance and customer service expertise with Max India’s understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 1900 people and its network of 29 offices across 19 cities - Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana, Chandigarh, Jaipur, Surat, Kochi, Kolkata, Patna, Goa, Gurugram, Lucknow, Vadodara, Thane and Jodhpur. Max Bupa offers individual and family oriented health insurance policies for Indians across all age groups. Max Bupa has a direct working relationship with a network of over 4000 top quality hospitals and healthcare. Over the last seven years, Max Bupa has introduced many innovative offerings that cater to the evolving health needs of various customer segments. For more details about the company and a list of all our network hospitals please visit www.maxbupa.com