Max Bupa inspires the nation to Walk for Health
· Max Bupa is hosting a first of its kind 33 day walkathon in India that will touch 15 cities including Mumbai, Pune, Surat, Ahmedabad, Jaipur and Delhi
· After successfully completing the first leg in Mumbai that saw participation by 10,000 families, the walkathon led by Indian Olympic Walkers will culminate in Delhi on 14th February
Delhi, January 10, 2016: In keeping with its commitment to help people lead healthier and more successful lives, Max Bupa Health Insurance has announced the fourth edition of its flagship event in multiple cities including Delhi. Max Bupa Walk for Health is a first of its kind initiative which has been inspiring families to walk more to enhance their overall health and well-being. The event engages people from all walks of life including school children, walking communities, colleges and corporates.
This year, with an attempt to inspire the entire nation to walk more and discover the multiple benefits of walking, Max Bupa is hosting a unique 33 day walking event which will touch upon 15 cities including Mumbai, Pune, Surat, Ahmedabad and Jaipur, and will finally culminate in Delhi on 14th February. Joining the cause and leading the walking movement are noted Indian Olympic Walkers, namely, Manish Rawat, Sandeep Kumar, Gurmeet Singh and Khushbir Kaur. With the support of these noted Olympians, Max Bupa aims to mobilize 30,000 families across various cities, towns and villages to walk more, and drive awareness about the innumerable health benefits of walking among Indians.
The 33 day event was flagged off today in Mumbai by the leadership team of Max Bupa including its Chairman Rajesh Sud, MD & CEO Ashish Mehrotra along with Bollywood actors Akshay Kumar and Nimrat Kaur. The flag off saw an overwhelming response from 10,000 families in Mumbai, and will reach Delhi on 14thFebruary.
Talking about the fourth edition of Max Bupa Walk for Health, Ashish Mehrotra, MD and CEO, Max Bupa said, “As a committed health insurer, it is our endeavour to help our customers, partners, employees and the public at large to lead healthier and more successful lives. Over the past three years, we have successfully encouraged over 60,000 families to incorporate more walking into their daily lives. We are back with a unique format this year to inspire the entire nation to take a conscious step towards a healthier lifestyle. Adding impetus to the initiative are celebrated Indian Olympians, who will help us reach out to over 30, 000 families across cities, towns and villages during the course of this 33 day walkathon. “
Extending support to the initiative, Akshay Kumar said, “Walking is an intrinsic part of my fitness regime. I strongly believe that walking is a great way to stay fit and encourage everyone to start walking, since it is one of the easiest and most effective ways to get healthier. I urge the whole of India to pledge to walk and take a step towards good health. Initiatives like Max Bupa Walk for Health are much needed since they emphasize on the benefits of the most natural form of exercise like walking. It was an exhilarating experience to be a part of this event and witness so many people walk together.”
“Regular walking should be practiced by all ages as it not only keeps you fit and energized but also makes you look fabulous and in-shape all the time. I’m a walking enthusiast and go for a regular morning walk to the beach. Walking is a great way for women to stay fit and I encourage everyone to start walking as it is the easiest and the best way to get healthy. Seeing so many Mumbaikars at Max Bupa Walk for Health event was an overwhelming experience and I thoroughly enjoyed being a part of it,’ added Nimrat Kaur
Max Bupa offers quality health insurance services through a dedicated team of over 1400 people and its network of 26 offices across 16 cities - Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana, Chandigarh, Jaipur, Surat, Kochi, Kolkata, Patna, Goa and Jodhpur.
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About Max Bupa Health Insurance
Max Bupa is a, 74:26, joint venture between Max India Limited, a multi-business corporate with expertise in life insurance and health care and Bupa, a leading global health and care company with 65 years of healthcare knowledge. Max Bupa brings together a combination of Bupa’s health insurance and customer service expertise with Max India’s understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 1400 people and its network of 26 offices across 16 cities - Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana, Chandigarh, Jaipur, Surat, Kochi, Kolkata, Patna, Goa and Jodhpur. Max Bupa offers individual and family oriented health insurance policies for Indians across all age groups. Max Bupa has a direct working relationship with a network of over 3500 top quality hospitals and healthcare providers, with plans to extend its network of hospitals to other parts of the country. Max Bupa services customers directly without third party involvement. For more details about the company and a list of all our network hospitals please visit www.maxbupa.com.
About Max Group
Max Group is a leading Indian multi-business corporate with a commanding presence in the Life Insurance, Healthcare and Health Insurance sectors. In the financial year 2015, the Group recorded a consolidated turnover of Rs 14,877 Cr. It has a total customer base of over 7.5 million, nearly 300 offices spread across India and people strength of around 17,000 as on 31st March 2015. Max India Limited is a widely held company, listed on the BSE and the NSE. Its founder sponsor Analjit Singh holds 40.5% stake in the company. Other shareholders include some of the world’s best Institutional Investors such as Goldman Sachs, Temasek, IFC (Washington), Fidelity and New York Life.
Bupa’s purpose is longer, healthier, happier lives.
As a leading global health and care company, we offer health insurance, medical subscription and other health and care funding products; we run care homes, retirement and care villages, primary care, diagnostic and wellness centres, hospitals and dental clinics. We also provide workplace health services, home healthcare, health assessments and long-term condition management services.
We have 29m customers in 190 countries. With no shareholders, we reinvest our profits to provide more and better healthcare and fulfil our purpose. We employ almost 80,000 people, principally in the UK, Australia, Spain, Poland, New Zealand and Chile, as well as Saudi Arabia, Hong Kong, India, Thailand and the USA.
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