Max Bupa introduces a unique Customer Engagement Platform on Facebook


Max Bupa introduces a unique Customer Engagement Platform on Facebook

·       Launches ‘Get Help’ functionality on Facebook to address customers’ health insurance needs

·       First step by a health insurer to optimize a social media platform to engage customers and provide them round the clock service at their convenience


Get Help is a first of its kind engagement platform by a Health Insurer on Facebook to reach out to its customers and be present wherever they are. This innovative platform enables customers to buy a health policy from their Facebook account, interact and share their experience with Max Bupa and also get instant customer service at their convenience from anywhere, anytime.


Get Help offers instant response to health insurance related information on products, service requests, queries related to policy purchase, renewal, claims, loyalty benefits and premiums. It enables customers to get a call back within seconds of posting a request and provide them the option to share feedback and get response within 24 hours. It also allows them to access information related to hospitals in Max Bupa’s network.


·       Speak to us 24 X 7 for all your health insurance needs

·       Secure the health of your loved ones with our personalized health insurance plans

·       Listen to what our customers have to say about us

·       Search from a multitude of hospitals in our network

·       Experience the moments from Max Bupa Walk for health initiative

Connect us with your friends and family    


Committed to making quality Health Insurance more accessible to customers, Max Bupa is using technology to deliver Health Insurance to customers within minutes, at the click of a button, from the comfort of their home. A recent consumer research conducted across 13 countries by Bupa highlights the growing popularity of social media among Indians when it comes to seeking information regarding their health related needs. It indicates that 51% of Indians use Facebook to search for health related information and 29% Indians access it for sharing positive feedback about a recent healthcare experience, update friends on personal health issue and search for people facing similar health concerns.


Through this initiative, Max Bupa has taken the lead to transform the perception of insurance as a complex product by using the most interactive social media platform to drive conversations on the category. Max Bupa has been strengthening its online presence to reach out to its customers. Earlier this year, Max Bupa launched online product Health@Companion on its website ( The website has been designed to assist customers in buying Health Insurance in a well informed way with a unique product recommendation tool and a host of self service options.


For more information, please contact:

Max Bupa

Farheen Akhtar:

Aanchal Jain:


Elizabeth Chen 9560021116

Sidra Abbas 9891006782

Khushboo Bhutani 9560012988