Max Bupa launches ‘GET HELP’ – A Unique service platform for Facebook

·       Another industry first from Max Bupa which offers complete solutions and know-how for deeper engagement with customers

·       Leverages technology to create an interactive platform for the customers

New Delhi, May Xx, 2013: Reiterating its commitment to make quality health care more accessible and affordable through customer focused innovations in product and services, Max Bupa Health Insurance today announced the launch of ‘GET HELP’ – unique initiative on Facebook which aims to deliver comprehensive and varied range of health insurance solutions. GET HELP is a one stop destination which provides a fast, user friendly and affordable experience to serve its customers.

Social networking is intrinsic to the way we communicate now and allows communication that goes beyond just an e-mail.  It creates an informal and interactive platform between businesses and their customers. Owing to the growing internet penetration, increasing number of Indians use social networking sites to find out information about their health and seek health advice. Placing these insights in mind, Max Bupa has launched this interactive platform for a two way communication between the company and the customers.

An industry first move by an insurer, Max Bupa’s GET HELP provides enhanced customer engagement tool on its Facebook page thereby deepening and strengthening the relationship with the existing customers and creating new customers. The gamut of personalized services provided on this platform includes choosing from a varied range of health insurance solutions, talking to the team to share customer experiences - all on one platform.

Ms. Sevantika Bhandari, Director Marketing, Max Bupa said “As the web has become an increasingly social experience, reinforced by people using their real identities, it has enabled people to personalize the Internet to their likes and interests, their social circles, and their needs. As a communication tool, Facebook is great for building brand awareness, growing consumer connect, and building relationships. At Max Bupa, through our innovative approach, we believe in building a long term healthy relationship with the customers by understanding their needs, by coming closer to them through a continuous dialogue on what matters the most to them. GET HELP is based on these insights and value only. We are confident that through this unique and interactive service, our customers will surely engage and connect for a customized user experience like never before.”

Note to Editors:

About Max Bupa Health Insurance

Max Bupa Health Insurance is a, 74:26, joint venture between Max India Limited, a multi-business corporate with expertise in life insurance and health care and Bupa, a leading international healthcare provider with 65 years of healthcare knowledge. Max Bupa brings together a combination of Bupa’s global health insurance expertise and customer service expertise with Max India’s understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 1000 people and its network of 20 offices across twelve cities - Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana,Chandigarh, Jaipur, Surat, Kochi and Kolkata. Max Bupa offers individual and family oriented health insurance policies for Indians across all age groups.

Strong Network of over 1500 hospitals

Max Bupa Health Insurance has a direct working relationship with a network over 1500 top quality hospitals and healthcare providers and at the same time the company plans to extend its network of hospitals to other parts of the country. Max Bupa services customers directly without third party involvement. For more details about the company and a list of all our network hospitals please visit www.maxbupa.com.

About Max India

Max India Group is a multi-business corporate, driven by the spirit of enterprise and focused on people and service oriented businesses. The Company is headquartered in New Delhi, India. Max India is in the ‘Business of Life’ with its vision is to be one of India’s most admired corporates for Service Excellence. It ‘Protects Life’ through its Life Insurance subsidiary Max Life, a joint venture between Max India and Mutsui Sumitomo; ‘Cares for Life’ through its Healthcare company, Max Healthcare, a joint venture between Max India and Life Healthcare, South Africa; ‘Enhances Life’ through its Health Insurance company, Max Bupa Health Insurance, a joint venture between Max India and Bupa Finance Plc., UK; ’Rejuvenates Life’ through its Senior Living business Antara, a fully owned subsidiary of Max India and ‘Improves Life’ through its Clinical Research business, Max Neeman, a fully owned subsidiary of Max India. The Group also continues its interest in manufacture of Specialty Products for the packaging industry through its strategic business unit Max Specialty Films.

The flagship company Max India Limited is a widely held public listed entity, with the owner sponsors, led by Analjit Singh holding over 37% stake. Its other shareholders include some of world’s best Institutional Investors such as, Goldman Sachs, International Finance Corporation, Washington (IFC) and Temasek Holdings.

About Bupa: 65 years of Health and Care

Bupa’s purpose is to help people lead longer, healthier, happier lives. Established in 1947, it has over 11.3 million customers in more than 190 countries. Employing over 52,000 people, Bupa has operations around the world, principally in the UK, Australia, Spain, New Zealand and the USA, as well as Hong Kong, Thailand, Saudi Arabia, India, China and across Latin America. A leading international healthcare group, Bupa offers personal and company health insurance, runs care homes for older people and hospitals, and provides workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare. With no shareholders, Bupa invests its profits to provide more and better healthcare and is committed to making quality, patient-centred, affordable healthcare more accessible in the areas of wellness, chronic disease management and ageing.    

Max Bupa is now Niva Bupa