Max Bupa strengthens its rural presence in Uttar Pradesh, partners with Sarva U.P. Gramin Bank


Max Bupa strengthens its rural presence in Uttar Pradesh, partners with Sarva U.P. Gramin Bank

Offers insurance at Rs 130 and Rs 167 per month to customers of Sarva U.P. Gramin Bank


·      Sarva U.P. Gramin Bank to offer comprehensive health plans of Max Bupa to its 3.5 million customers across 500 branches 17 districts


Bijnore, 22nd August, 2016: Max Bupa Health Insurance today announced the Bancassurance tie-up with Sarva U.P. Gramin Bank (SUPGB), one of the largest Gramin banks in Uttar Pradesh. With an aim to increase health insurance penetration across India, Max Bupa will provide affordable health insurance products to customers of Sarva U.P. Gramin Bank.


Under the agreement, Max Bupa will provide customized indemnity & fixed benefit product to lakhs of rural customers who come from moderate economic backgrounds. The plan offers rich features to the 35 Lakhs account holders of the bank at an attractive premium of Rs 1557 for a Rs 50,000 policy and Rs 2008 for a Rs 1 Lac policy.


The features includes expenses for pre and post hospitalization, including doctor’s expenses, day care procedures and organ donation procedures. Pre Existing Coverage from Day 1 provides peace of mind that claims will not be denied on the existing medical condition of the patient. The plan also covers cost of prosthetics or devices implanted internally during surgeries to the extent of sum insured.


Ashish Mehrotra, MD & CEO, Max Bupa Health Insurance said, “As health partners for our customers, our aim is to further aid the accessibility of quality healthcare and enable them to lead healthier and more successful lives. For people living in rural areas, an illness not only represents a permanent threat to their income earning capacity, in many cases it could result in the family falling into a debt trap. We are delighted to enter into Corporate Agency arrangement with Sarva UP Gramin Bank and reach out to their 3.5 million customers in Uttar Pradesh. Our specialized products will surely meet our customers’ diverse health insurance needs.”


Quote from Gramin Bank spokesperson “We are pleased to be associated with a specialist health insurer like Max Bupa to provide comprehensive yet affordable coverage to our rural bank customers. We are confident that this relationship will pave the way for easy access to quality health insurance for our millions of customers.”


At Max Bupa, maternity benefit is intrinsic to its product portfolio. The policyholders can avail maternity benefits up to Rs 10,000 for normal delivery and Rs 15,000 for caesarean delivery. This is to ensure that customers avail the best in class services offered by quality hospitals without actually worrying about the maternity packages. Under maternity benefits, coverage upto Rs 2000 is provided for the purposes of child immunization plans for the policy with a SA of 50,000, while the limit is extended upto Rs 4000 per year for a SA of Rs 100,000.


To encourage the rural customers to use secondary and tertiary care facilities, Max Bupa has created an exclusive network of hospitals to ease the burden of medical expenses.  The plan covers New Born Baby for Rs 10,000 & Rs 20,000 for policies having Sum Assured of Rs 50K and 100K respectively. The plan provides immunization cover to new born to eradicate diseases like hepatitis etc. The policy also provides medical coverage 30 days prior to hospitalization and extends upto 60 days after it. During this period it includes expenses related to consultation, medicines and daily expenses.


Max Bupa’s endeavour since inception has been to be the long term health partner to its customers and their families. In order to build an enduring relationship with the customers, Max Bupa offers speedy claim settlement to all its customers, without any engagement of third parties. The customers of Sarva U.P. Gramin Bank can avail the award winning 30 minutes cashless approval facility provided by Max Bupa, which is also the fastest in the industry.


Sarva UP Gramin Bank is present in 17 districts through 500 branches & 7 regional offices. Bank has a customer base of 35 Lakhs account holders and 3.78 Lakhs Loan account holders.


About Max Bupa Health Insurance


Max Bupa is a, 74:26, joint venture between Max India Limited, a multi-business corporate with expertise in life insurance and health care and Bupa, a leading global health and care company with 65 years of healthcare knowledge. Max Bupa brings together a combination of Bupa’s health insurance and customer service expertise with Max India’s understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 1400 people and its network of 26 offices across 16 cities - Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana, Chandigarh, Jaipur, Surat, Kochi, Kolkata, Patna, Goa and Jodhpur. Max Bupa offers individual and family oriented health insurance policies for Indians across all age groups. Max Bupa has a direct working relationship with a network of over 3500 top quality hospitals and healthcare


About Max Group


Max Group is a leading Indian multi-business corporate with a commanding presence in the Life Insurance, Healthcare and Health Insurance sectors. In the financial year 2015, the Group recorded a consolidated turnover of Rs 14,877 Cr. It has a total customer base of over 7.5 million, nearly 300 offices spread across India and people strength of around 17,000 as on 31st March 2015. Max India Limited is a widely held company, listed on the BSE and the NSE. Its founder sponsor Analjit Singh holds 40.5% stake in the company. Other shareholders include some of the world’s best Institutional Investors such as Goldman Sachs, Temasek, IFC (Washington), Fidelity and New York Life.


About Bupa


Bupa’s purpose is longer, healthier, happier lives.  As a leading global health and care company, we offer health insurance, medical subscription and other health and care funding products; we run care homes, retirement and care villages, primary care, diagnostic and wellness centres, hospitals and dental clinics. We also provide workplace health services, home healthcare, health assessments and long-term condition management services. We have 29m customers in 190 countries. With no shareholders, we reinvest our profits to provide more and better healthcare and fulfil our purpose. We employ almost 80,000 people, principally in the UK, Australia, Spain, Poland, New Zealand and Chile, as well as Saudi Arabia, Hong Kong, India, Thailand and the USA.


About Sarva UP Gramin Bank


Sarva UP Gramin Bank is present in 17 districts through 500 branches & 7 regional offices. Major catchment area is western Uttar Pradesh 13 districts are located in western UP, 2 districts in eastern UP and 2 districts in South UP. Bank has a customer base of 35 Lakhs account holders and 3.78 Lakhs Loan account holders. There are 3.33 Lakhs Kisan Credit Card holder (Agriculture funding) out of total 3.78 Lakhs loan accounts holders. Month on month basis bank is adding 30 K CASA customers every month. Western UP is comparatively better off region because of fertile land and also industries.   

For further information, please contact:

Text 100:

Sidra Abbas



Max Bupa Health Insurance:

Aanchal Jain