Max Bupa wins the coveted ‘IT Management Best Practices’ award at Celent Model Insurer Asia 2016


Max Bupa wins the coveted ‘IT Management Best Practices’ award at Celent Model Insurer Asia 2016

·       Recognized for its effective implementation of the state of the art omni channel based CRM system

·       Only standalone health insurance in the APAC Region to win the honor


New Delhi, 28th April, 2016: Max Bupa Health Insurance has been recognized for ‘IT Management Best Practices’ at the Celent Model Insurer Asia Awards 2016 that were held in Singapore recently. The award was presented to Max Bupa for implementation of its integrated operational CRM solution which enables convenient, faster and more accurate services to customers, agents and partners.


Max Bupa values itself as a customer centric organization. In the present times, customer wants the information real-time, through the channel of their choice and at the time of their convenience. CRM solution implemented by the company that provides a single integrated view of the customer is a step ahead in the direction to acknowledge and serve the need.


Max Bupa has strong focus on utilizing the technology to deliver the best in class service and an exemplary experience to its customers, partners and employees. The company has made significant investment in its technology capabilities, including in-house development and support team to ensure agility and responsiveness for evolving business needs. CRM solution has laid the foundation for future growth at Max Bupa by combining the process re-engineering and technology.


Commenting on the win, Ashish Mehrotra, MD & CEO, Max Bupa said, “The honor testifies that our efforts to build service differentiation through effective use of technology are being recognized by the industry. With customer centricity at the core of our business, we further aim to leverage advanced technology in order to provide seamless experience and services to our customers.”


This is Max Bupa’s third consecutive win at the forum. Last year, the company recognized as the Asia Model Insurer of the Year for our Workflow Management System (WDMS) initiative.


Hosted by Celent, a research and consulting firm focused on the application of information technology in the global financial services industry, the Model Insurer Award recognizes insurance firms that effectively utilize technology as a means to foster investment in innovation.


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About Max Bupa Health Insurance


Max Bupa is a joint venture between Max India Limited, a multi-business corporate with expertise in life insurance and health care and Bupa, a leading global health and care company with 65 years of healthcare knowledge. Max Bupa brings together a combination of Bupa’s health insurance and customer service expertise with Max India’s understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 1400 people and its network of 26 offices across 16 cities - Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana, Chandigarh, Jaipur, Surat, Kochi, Kolkata, Patna, Goa and Jodhpur. Max Bupa offers individual and family oriented health insurance policies for Indians across all age groups. Max Bupa has a direct working relationship with a network of over 3500 top quality hospitals and healthcare providers, with plans to extend its network of hospitals to other parts of the country. Max Bupa services customers directly without third party involvement. For more details about the company and a list of all our network hospitals please visit