Max Bupa wins the coveted ‘IT Management Best Practices’ award


Max Bupa wins the coveted ‘IT Management Best Practices’ award at Celent’s Model Insurer Asia 2016


·       Recognized for its effective implementation of the state of the art onmichannel based CRM system

·       Only standalone health insurance in the APAC Region to win this honor


New Delhi, 26th April, 2016: Max Bupa Health Insurance has been felicitated as the ‘IT Management Best Practices’ for effective use of technology in insurance sector. This award was presented to Max Bupa for implementation of its integrated operational CRM solution which enables convenient, faster and more accurate services to customers, agents & partners.

Max Bupa has strong focus on utilizing the technology to deliver the best in class service and an overwhelming experience to its customers, partners and employees. The company has made significant investment in its technology capabilities, including in-house development and support team to ensure agility and responsiveness for evolving business needs.

This initiative was designed to catapult Max Bupa Health insurance to exemplar service standards. CRM solution has laid the foundation for future growth at Max Bupa by combining the process re-engineering & technology. Max Bupa IT systems have a robust architecture, are highly scalable and are hosted on multi-server Sun and Intel platforms in state of art ISO 27001 compliant data centers.

Commenting on the win, Ashish Mehrotra, MD and CEO, Max Bupa said, “We are proud to be honored with the title of ‘IT Management Best Practices’ at Celent’s Model Insurer Asia 2016 award ceremony. The award recognition is a testimony to Max Bupa’s constant endeavor to keep up the pace with the development and advancement in technology and hence makes continuous investments to maintain competitive advantage. Over a period of time, we have strengthened our position as an IT Leader in the industry and initiatives like CRM solutions enables new business opportunities through innovative technology. With customer centricity at the core of our business, we further aim to leverage the advanced technology in order to provide seamless experience and services to our various stakeholders.”

Max Bupa values itself as a customer centric organization. In the present times, customer wants the information real-time, through the channel of their choice and at the time of their convenience. CRM solution implemented by the company is a step ahead in the direction to acknowledge and serve the need.

Hosted by Celent, a research and consulting firm focused on the application of information technology in the global financial services industry, the Model Insurer Award recognizes insurance firms that effectively utilize technology as a means to foster investment in innovation.


Note to the editor:
About Max Bupa Health Insurance

Max Bupa is a, 74:26, joint venture between Max India Limited, a multi-business corporate with expertise in life insurance and health care and Bupa, a leading global health and care company with 65 years of healthcare knowledge. Max Bupa brings together a combination of Bupa’s health insurance and customer service expertise with Max India’s understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 1400 people and its network of 26 offices across 16 cities - Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana, Chandigarh, Jaipur, Surat, Kochi, Kolkata, Patna, Goa and Jodhpur. Max Bupa offers individual and family oriented health insurance policies for Indians across all age groups. Max Bupa has a direct working relationship with a network of over 3500 top quality hospitals and healthcare providers, with plans to extend its network of hospitals to other parts of the country. Max Bupa services customers directly without third party involvement. For more details about the company and a list of all our network hospitals please visit

About Max Group

Max Group is a leading Indian multi-business corporate with a commanding presence in the Life Insurance, Healthcare and Health Insurance sectors. In the financial year 2015, the Group recorded a consolidated turnover of Rs 14,877 Cr. It has a total customer base of over 7.5 million, nearly 300 offices spread across India and people strength of around 17,000 as on 31st March 2015. Max India Limited is a widely held company, listed on the BSE and the NSE. Its founder sponsor Analjit Singh holds 40.5% stake in the company. Other shareholders include some of the world’s best Institutional Investors such as Goldman Sachs, Temasek, IFC (Washington), Fidelity and New York Life.

About Bupa

Bupa’s purpose is longer, healthier, happier lives.  As a leading global health and care company, we offer health insurance, medical subscription and other health and care funding products; we run care homes, retirement and care villages, primary care, diagnostic and wellness centres, hospitals and dental clinics. We also provide workplace health services, home healthcare, health assessments and long-term condition management services. We have 29m customers in 190 countries. With no shareholders, we reinvest our profits to provide more and better healthcare and fulfil our purpose. We employ almost 80,000 people, principally in the UK, Australia, Spain, Poland, New Zealand and Chile, as well as Saudi Arabia, Hong Kong, India, Thailand and the USA.