Max Bupa wins the coveted “Technology Maturity” award at the Sixth edition of The Indian Insurance Awards


Max Bupa wins the coveted “Technology Maturity” award at the Sixth edition of The Indian Insurance Awards

·       Awarded for seamless customer service delivery through technological innovation


New Delhi, June 27, 2016: Max Bupa has been conferred with top honor for technology maturity at the Sixth edition of The Indian Insurance Awards organized by Fintelekt. Max Bupa has received the ‘Technology Maturity’ award for its focused utilization of technology to deliver the best in class service experience to its customers. The award was presented at a special ceremony attended by the industry leaders in Mumbai.


On receiving the award, Ashish Mehrotra, CEO & MD, Max Bupa said, “We are delighted to be recognized for our continued investment in technology and infrastructure to provide a seamless experience to our customers. Over a period of time, we have strengthened our position as an IT leader in the industry and initiatives like CRM solutions enables new business opportunities through innovative technology. With customer centricity at the core of our business, we further aim to leverage advanced technology in order to provide seamless experience and services to our customers.”


Max Bupa has strong focus on utilizing the technology to deliver the best in class service and an overwhelming experience to its customers, partners and employees. The company has made significant investment in its technology capabilities, including in-house development and support team to ensure agility and responsiveness for evolving business needs.


This initiative was designed to catapult Max Bupa Health Insurance to best service standards in the industry. CRM solution has laid the foundation for future growth at Max Bupa by combining the process re-engineering & technology. Max Bupa IT systems have a robust architecture, are highly scalable and are hosted on multi-server Sun and Intel platforms in state of art ISO 27001 compliant data centers.


The Indian Insurance Awards have been conceptualised to honour performance, growth and excellence in the Indian insurance industry, and raise the benchmark year on year for industry participants. According to Shirish Pathak, CEO of Fintelekt, “Over the years, this day has evolved into a very significant date to look forward to by the Indian insurance industry, and these awards have truly become a benchmark for companies to strive for”.


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About Max Bupa Health Insurance


Max Bupa is a, 74:26, joint venture between Max India Limited, a multi-business corporate with expertise in life insurance and health care and Bupa, a leading global health and care company with 65 years of healthcare knowledge. Max Bupa brings together a combination of Bupa’s health insurance and customer service expertise with Max India’s understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 1400 people and its network of 26 offices across 16 cities - Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana, Chandigarh, Jaipur, Surat, Kochi, Kolkata, Patna, Goa and Jodhpur. Max Bupa offers individual and family oriented health insurance policies for Indians across all age groups. Max Bupa has a direct working relationship with a network of over 3500 top quality hospitals and healthcare providers, with plans to extend its network of hospitals to other parts of the country. Max Bupa services customers directly without third party involvement. For more details about the company and a list of all our network hospitals please visit


About Max Group


Max Group is a leading Indian multi-business corporate with a commanding presence in the Life Insurance, Healthcare and Health Insurance sectors. In the financial year 2015, the Group recorded a consolidated turnover of Rs 14,877 Cr. It has a total customer base of over 7.5 million, nearly 300 offices spread across India and people strength of around 17,000 as on 31st March 2015. Max India Limited is a widely held company, listed on the BSE and the NSE. Its founder sponsor Analjit Singh holds 40.5% stake in the company. Other shareholders include some of the world’s best Institutional Investors such as Goldman Sachs, Temasek, IFC (Washington), Fidelity and New York Life.


About Bupa


Bupa’s purpose is longer, healthier, happier lives.  As a leading global health and care company, we offer health insurance, medical subscription and other health and care funding products; we run care homes, retirement and care villages, primary care, diagnostic and wellness centres, hospitals and dental clinics. We also provide workplace health services, home healthcare, health assessments and long-term condition management services. We have 29m customers in 190 countries. With no shareholders, we reinvest our profits to provide more and better healthcare and fulfil our purpose. We employ almost 80,000 people, principally in the UK, Australia, Spain, Poland, New Zealand and Chile, as well as Saudi Arabia, Hong Kong, India, Thailand and the USA.


About The Indian Insurance Awards


The Indian Insurance Awards instituted by Fintelekt measure and acknowledge the achievements of the insurance industry in India and have become the undisputed and credible mechanism to rank industry players in a comprehensive and fair manner.