Max Bupa launches online super saver– Health@companion


Max Bupa launches online super saver– Health@companion

·       Pioneers instant policy issuance in Health Insurance industry

·       Offers better value by leveraging technology to create savings and pass price benefits to customers

·       In an industry first Max Bupa offers fair pricing via a tiered price structure based on customers city of residence

·       Added discount for a 2 year policy term


New Delhi, January 22, 2013: Max Bupa today announced the launch of their online super saver product Health@Companion on its website Committed to making quality Health Insurance more accessible and affordable for customers, Max Bupa is using technology to deliver Health Insurance to customers within minutes, at the click of a button, from the comfort of their home.


Health@Companion is designed for individuals and families. It is comprehensive, easy to understand and simple to buy. The product offers better value by leveraging technology to create savings and pass price benefits to customers. In addition the product offers fair and tiered pricing based on the customers city of residence. Customers living in non metro cities pay a lower premium, reflective of health care costs in that area and not bear the high cost of healthcare services in metros which they may rarely use.


Speaking about the online product Manasije Mishra CEO, Max Bupa said, “I am delighted to launch our online super saver – Health@Companion. We have designed Health@Companion to deliver better value and more choices to our customers at very competitive and affordable prices. Customers benefit from transacting online. In addition, premiums are  based on the area of residence, i.e., customers living in tier 2 and 3 cities pay a lower premium which is reflective of healthcare costs in that region and not the higher healthcare costs in metros. Customers can also add benefits like hospital cash and get further discount by choosing a two year policy term. ”


Max Bupa’s new online sales and service platform ( ) is designed to assist customers in buying Health Insurance in a well informed way. It has a unique product recommendation tool that will help them select and purchase a product best suited for their health needs. In addition to recommending a sum insured, it enables customers to customize the offering. The policy number and the policy details are received by the customer within minutes of completion of the buying process.


The policy number and Health Insurance card are now digitized and can be printed or stored by the customer in his smart phone for instant access during emergencies.


Our refreshed website allows existing customers self service options from the website homepage itself; these include services like renewal, instant issuance of tax receipts, access to details of the policy, change in address and more.


Speaking about Max Bupa's focus on strengthening its digital presence and strategy, Manasije Mishra said, “We want people to live healthier and more successful lives and this will become a reality when people across India use Health Insurance to protect their families’ health. It is our endeavor to continuously innovate and make our products more widely available. We are leveraging technology to make Health Insurance available for people living in all parts of the country. Our new sales and service platform gives our customers more choices and freedom to buy from anywhere, anytime. ”

Features of Health@Companion


Max Bupa Advantage

Sum Insrured

Rs. 2 Lakhs, Rs. 3 Lakhs, Rs. 4 Lakhs and Rs. 5 Lakhs.

2 year Policy Tenure Option

Opt for 2 year policy tenure and avail discount

Day Care Procedures

All day care procedures are covered and not a select few

However, such a procedure should not be in the outpatient department of a hospital

Renewal of the plan

Lifelong renewal

Cashless facility

Access cashless facility at the nearest quality hospitals ( which are a part of Max Bupa Network)

Direct Claim Settlement

All claims are processed directly by internal customer services team

Domiciliary Treatment

Medical treatment taken at home, which would otherwise have required hospitalization can also be claimed

Emergency ambulance

Coverage for ambulance expenses to transfer the policyholder following an emergency to the nearest hospital. These expenses are paid once the in-patient claim is accepted

Free Look Period

15 day free look period within which a plan can be cancelled stating the reason.

Hospital Accommodation – From 2,000/day to Rs.8000/day

Reasonable and Customary charges for Hospital accommodation are covered

Hospital Cash (optional) – Rs.1000/day. Rs.2000/day & Rs.4000/Day

This benefit provides a lump sum payment for each day of hospitalization in addition to the in-patient treatment benefits.

This benefit is over and above the sum insured

The benefit is payable for up to 30 days of hospitalization.

Organ transplant

Medical Expenses for an organ donors treatment for the harvesting of the organ donated is also covered

Pre & Post hospitalization Medical Expenses

Medical Expenses incurred due to Illness up to 30 days period immediately before a hospital admission and 60 days immediately after discharge from hospital

Tax Benefit

Tax benefits under Section 80D of the Income Tax Act


Max Bupa has always distinguished itself by being the first in the industry to introduce innovative products and services. The company has pioneered products and services, like health first loyalty program, Heartbeat Family First product which caters to the need of the Indian Joint family and covers up to 13 relationships, no age limit and lifelong renewal, among other innovative initiatives.


About Max Bupa Health Insurance


Max Bupa Health Insurance is a, 74:26, joint venture between Max India Limited, a multi-business corporate with expertise in life insurance and health care and Bupa, a leading international healthcare provider with 65 years of healthcare knowledge. Max Bupa brings together a combination of Bupa’s global health insurance expertise and customer service expertise with Max India’s understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 1000 people and its network of 20 offices across twelve cities - Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana,Chandigarh, Jaipur, Surat, Kochi and Kolkata. Max Bupa offers individual and family oriented health insurance policies for Indians across all age groups.



Strong Network of over 1500 hospitals


Max Bupa Health Insurance has a direct working relationship with a network over 1500 top quality hospitals and healthcare providers and at the same time the company plans to extend its network of hospitals to other parts of the country. Max Bupa services customers directly without third party involvement. For more details about the company and a list of all our network hospitals please visit


About Max India


Max India Group is a multi-business corporate, driven by the spirit of enterprise and focused on people and service oriented businesses. The Company is headquartered in New Delhi, India. Max India is in the ‘Business of Life’ with its vision is to be one of India’s most admired corporates for Service Excellence. It ‘Protects Life’ through its Life Insurance subsidiary Max Life, a joint venture between Max India and Mutsui Sumitomo; ‘Cares for Life’ through its Healthcare company, Max Healthcare, a joint venture between Max India and Life Healthcare, South Africa; ‘Enhances Life’ through its Health Insurance company, Max Bupa Health Insurance, a joint venture between Max India and Bupa Finance Plc., UK; ’Rejuvenates Life’ through its Senior Living business Antara, a fully owned subsidiary of Max India and ‘Improves Life’ through its Clinical Research business, Max Neeman, a fully owned subsidiary of Max India. The Group also continues its interest in manufacture of Specialty Products for the packaging industry through its strategic business unit Max Specialty Films.


The flagship company Max India Limited is a widely held public listed entity, with the owner sponsors, led by Analjit Singh holding over 37% stake. Its other shareholders include some of world’s best Institutional Investors such as, Goldman Sachs, International Finance Corporation, Washington (IFC) and Temasek Holdings.


About Bupa: 65 years of Health and Care


Bupa’s purpose is to help people lead longer, healthier, happier lives. Established in 1947, it has over 11.3 million customers in more than 190 countries. Employing over 52,000 people, Bupa has operations around the world, principally in the UK, Australia, Spain, New Zealand and the USA, as well as Hong Kong, Thailand, Saudi Arabia, India, China and across Latin America. A leading international healthcare group, Bupa offers personal and company health insurance, runs care homes for older people and hospitals, and provides workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare. With no shareholders, Bupa invests its profits to provide more and better healthcare and is committed to making quality, patient-centred, affordable healthcare more accessible in the areas of wellness, chronic disease management and ageing.