Max Bupa wins top industry honors at the ABP BFSI Awards 2014


Max Bupa wins top industry honors at the ABP BFSI Awards 2014

Max Bupa wins top industry honors at the ABP BFSI Awards 2014


·       Max Bupa recognised as General Insurer of the Year and Manasije Mishra awarded as CEO of the Year in the        BFSI segment

·       Max Bupa ranked as India’s most trusted brand in health insurance by the Brand Trust Report 2014


Mumbai/New Delhi, February 21, 2014: Max Bupa was recognized as Best Insurer in the General Insurance category at the ABP News BFSI awards organized by World HRD Congress in Mumbai recently. Max Bupa’s innovative and comprehensive product offerings, strong customer orientation, focus on quality and rapidly growing market share has contributed to it being recognized as a leader in this space.

The BFSI awards aim to recognize excellence across Banking, Finance and Insurance services. The criteria for choosing the finalists across categories include strategic perspective, track record, ability for sustainability, future orientation, competencies, integrity and ethics.

The awards also recognize individuals for their exceptional contribution in the BFSI segment and Manasije Mishra, Chief Executive Officer of Max Bupa has been awarded CEO of the Year.  Manasije has been recognized for his expertise in the sector, focus on customer centricity, innovation and strategic foresight.

Max Bupa has also emerged as India’s most trusted brand in the health insurance category in the Brand Trust Report 2014, an independent customer research conducted among 2500 consumer-influencers across 16 cities. Max Bupa has also emerged as a leading brand in the private insurance space in the study.

Manasije Mishra, Chief Executive Officer, Max Bupa said, “It is a proud moment for all of us at Max Bupa to be recognized for our efforts and commitment as health partners to our customers. Our purpose is to help our customers’ live healthier and more successful lives.  It is our constant endeavor to innovate and bring the best products to the market to meet different health needs of our customers.”

Quote by Brand Trust


Max Bupa is now one of the fastest growing company in the Health Insurance segment, witnessing growth of over 100% year on year. Max Bupa’s customer base has increased threefold in the past one year and for now exceeds 1.4 million.

Note to the editor:


About Max Bupa Health Insurance

Max Bupa Health Insurance is a, 74:26, joint venture between Max India Limited, a multi-business corporate with expertise in life insurance and health care and Bupa, a leading international healthcare provider with 65 years of healthcare knowledge. Max Bupa brings together a combination of Bupa’s global health insurance expertise and customer service expertise with Max India’s understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 1000 people and its network of 21 offices across 13 cities - Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana, Chandigarh, Jaipur, Surat, Kochi, Kolkata and Patna. Max Bupa offers individual and family oriented health insurance policies for Indians across all age groups.


Strong Network of 3400 hospitals

Max Bupa Health Insurance has a direct working relationship with a network of over 3400  top quality hospitals and healthcare providers and at the same time the company plans to extend its network of hospitals to other parts of the country. Max Bupa services customers directly without third party involvement. For more details about the company and a list of all our network hospitals please visit

About Max India

Max India Group is a multi-business corporate, driven by the spirit of enterprise and focused on people and service oriented businesses. The Company is headquartered in New Delhi, India. Max India is in the ‘Business of Life’ with its vision is to be one of India’s most admired corporates for Service Excellence. It ‘Protects Life’ through its Life Insurance subsidiary Max Life, a joint venture between Max India and Mutsui Sumitomo; ‘Cares for Life’ through its Healthcare company, Max Healthcare, a joint venture between Max India and Life Healthcare, South Africa; ‘Enhances Life’ through its Health Insurance company, Max Bupa Health Insurance, a joint venture between Max India and Bupa Finance Plc., UK; ’Rejuvenates Life’ through its Senior Living business Antara, a fully owned subsidiary of Max India and ‘Improves Life’ through its Clinical Research business, Max Neeman, a fully owned subsidiary of Max India. The Group also continues its interest in manufacture of Specialty Products for the packaging industry through its strategic business unit Max Specialty Films.

The flagship company Max India Limited is a widely held public listed entity, with the owner sponsors, led by Analjit Singh holding over 39% stake. Its other shareholders include some of world’s best Institutional Investors such as, Goldman Sachs, International Finance Corporation, Washington (IFC) and Temasek Holdings.

About Bupa: 65 years of Health and Care

Bupa’s purpose is to help people lead longer, healthier, happier lives. Established in 1947, it has over 11.3 million customers in more than 190 countries. Employing over 52,000 people, Bupa has operations around the world, principally in the UK, Australia, Spain, New Zealand and the USA, as well as Hong Kong, Thailand, Saudi Arabia, India, China and across Latin America. A leading international healthcare group, Bupa offers personal and company health insurance, runs care homes for older people and hospitals, and provides workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare. With no shareholders, Bupa invests its profits to provide more and better healthcare and is committed to making quality, patient-centred, affordable healthcare more accessible in the areas of wellness, chronic disease management and ageing.

Trending Now