Max Bupa wins Top Industry Honours

·       Max Bupa recognised as the most trusted brand by the Brand Trust Report

·       Max Bupa awarded for the Best CSR Campaign at the loyalty awards

Mumbai/New Delhi, February XX, 2015: Max Bupa Health Insurance has won top laurels and has been recognized for ‘Best CSR Initiative’ for its flagship initiative ‘Walk for Health’ at the 8^th Edition of Loyalty Summit, 2015. This is the second consecutive win for Max Bupa which was awarded the ‘Best Client Agency Idea’ for its customer education initiative- Satya Mythya ki Paathshala’ last year.

This is the first time a health insurance player has been bestowed with this top honour. The award aims to recognize the CSR initiative, which illustrates the results of the effectively delivered CSR objectives. Max Bupa Walk for Health was chosen as the winner as it is the first time in the country that a brand has been associated with the cause of walking and mobilised thousands of people to get healthier by walking more. The Max Bupa Walk for Health is a unique initiative that has been encouraging thousands of Indians to walk for a healthier lifestyle. The third edition of Walk for Health 2014 witnessed an overwhelming participation of more than 15,000 families in Delhi and Mumbai who pledged to incorporate more walking into their daily routine.

These consistent efforts have also resulted in Max Bupa emerging as India’s most trusted brand for the second time in a row in the health insurance category in the Brand Trust Report 2015, an independent customer research conducted among 2500 consumer-influencers across 16 cities and 20,000 unique brands. Max Bupa has also emerged as a leading brand in the private insurance space in the study.

Anika Agarwal, Head Marketing, Max Bupa said, “It is a moment of great pride for us at Max Bupa to be recognized for our flagship initiative ‘Walk for Health and being recognized as the ‘Most Trusted Brand’. It is our endeavour to help our customers and the public at large live healthier and more successful lives. Max Bupa’s innovative and comprehensive product offerings, strong customer orientation, focus on quality and rapidly growing market share has contributed to it being recognized as a leader in this space. These awards further motivates us to raise the bar further and become their committed health partner for life.”

“Max Bupa has made a remarkable debut in the BFSI super category and has ranked first in Health Insurance. This prestigious position goes hand in hand with the brand’s ideology. Max Bupa’s global expertise and local knowledge is making a lasting impact on the consumer influencers surveyed in study conducted across 16 Indian cities. It is the only brand that has been listed in the category of health Insurance, driven by the brand’s belief that Health Insurance is not just an annual transaction but about building a long-term relationships based on trust,” added Sachin Bhosle, Research Head, TRA.

Max Bupa continues to be the fastest growing health insurance company, witnessing 100% premium growth year on year. Max Bupa’s customer base has increased in the past few years and for now exceeds 2.5 million.

About Max Bupa Health Insurance

Max Bupa is a, 74:26, joint venture between Max India Limited, a multi-business corporate with expertise in life insurance and health care and Bupa, a leading international healthcare provider with 65 years of healthcare knowledge. Max Bupa brings together a combination of Bupa’s health insurance and customer service expertise with Max India’s understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 1400 people and its network of 26 offices across 16 cities - Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana, Chandigarh, Jaipur, Surat, Kochi, Kolkata, Patna, Goa, Jodhpur and Ludhiana. Max Bupa offers individual and family oriented health insurance policies for Indians across all age groups. Max Bupa has a direct working relationship with a network of over 3500 top quality hospitals and healthcare providers, with plans to extend its network of hospitals to other parts of the country. Max Bupa services customers directly without third party involvement. For more details about the company and a list of all our network hospitals please visitwww.maxbupa.com.

About Max India

Max India Limited is a USD 1.6 billion, multi-business corporate, focused on people and service-oriented ‘Businesses of Life’ that include Life Insurance, Healthcare, Health Insurance, Senior Living, Clinical Research and Speciality Packaging Films. The Company’s vision is to be one of India’s most admired corporates for service excellence in ‘what we do, how we do it and the positive impact we have on stakeholder’s and society’. This vision is founded on a clear set of values that are shared across the group – Sevabhav, Excellence and Credibility.

Max India’s key operating businesses – Max Life Insurance, Max Healthcare and Max Bupa Health Insurance, are joint ventures with global leaders Mitsui Sumitomo, Japan, Life Healthcare, South Africa, Bupa Finance Plc, UK, respectively. These businesses have well entrenched positions in their respective categories, and are recognized for their outstanding service standards.

This Company’s performance reflects not only in the Company’s financial numbers but also in its customer base, which has grown 14% to 7.4 million customers who are served through 300 offices across the country by a dedicated base of around 17,000 employees and 54,000 agents. For the financial year 2013-14, Max India’s consolidated revenue increased 19% to Rs 11,683 crore.

About Bupa

As a leading international healthcare group, Bupa offers health insurance and other health funding products, and runs care homes, retirement villages, hospitals, diagnostic and primary care centres and dental clinics. Bupa also provides workplace health services, home healthcare, health assessments and long-term condition management services.Bupa has over 22 million customers in 190 countries and territories. With no shareholders, it invests its profits to provide more and better healthcare and fulfill its purpose: longer, healthier, happier lives. Bupa employs more than 70,000 people, principally in the UK, Australia, Spain, Poland, New Zealand and Chile, as well as Saudi Arabia, Hong Kong, India, Thailand and the USA.